Over 87% of recruiters use LinkedIn to source and hire candidates— is your profile ready? If your profile isn't optimized, you're probably missing out on some amazing job opportunities before the competition or, worse, losing out on the chance to interview with your dream company because of your lackluster profile. Transform your LinkedIn profile, land at the top of recruiters' search results, and build your network with step-by-step instructions in The LinkedIn Lab.


You're Job Searching
You're actively (or passively) looking for a new job and haven't had any luck landing an interview. Basically, your LinkedIn Profile isn't helping you catch the eye of recruiters.

You're In a Hurry
Your LinkedIn is beyond basic, you don't have a lot of time to update it, and you need something impressive before you can connect with a hiring manager on LinkedIn.

You're a Planner
You want to be ready and prepared with an optimized LinkedIn profile so job leads will come to you.

You're Overwhelmed
The list of do's and don'ts for your LinkedIn profile leave you yelling "I. Just. Can't." We've simplified the entire process. Promise.

Class Curriculum

  Part I // Lesson 4: Contact Information
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days after you enroll
  Part I // Lesson 6: Additional Sections
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days after you enroll
  Part III // Lesson 11: QA with Real Recruiters
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days after you enroll
Available in days
days after you enroll

"LinkedIn has always been somewhat of a mystery to me from a recruiter standpoint, but I always thought I had a pretty good profile. After completing this course, I realize how little I actually understood about LinkedIn. Lauren and team include tons of resources from worksheets to get the most out of each bullet point, to sample emails, and even background options, which make the process easy and fun. After going through the course once and making updates, I have already received more profile views and turned up in more search results than ever before."
—Christie L. |
See Profile

"During the process of applying for my MBA, I was very overwhelmed by all of the tasks I needed to complete. Thankfully the universe sent me to Career Contessa’s wonderfully helpful LinkedIn Lab—within a few hours my profile was miles ahead of the copy & paste mess I started out with. I now have full confidence in my LinkedIn page and am proud to send future employers and schools to check it out!"
—Tiffney P. | See Profile

"So glad I signed up for this course! The LinkedIn Lab course and accompanying workbook were comprehensive and everything was broken down into easy to follow steps. I was even able to make some updates in real time, while I watched certain lessons. Lauren does a wonderful job of explaining all the best ways to get the most out of LinkedIn and shares great examples to help get you moving on your own profile!"
—Corinne P. | See Profile

"It truly does work! Shortly after I finished it, I got called about a position. I am now starting the new position on Monday. I went from not getting any contacts on LinkedIn within my job scope, to getting contacted by two companies within a week. I used some of the information from the lab on my resume as well, and have also had compliments on this."

—Rachel P. | See Profile

"At first, I was unsure about taking the LinkedIn Lab course, but the video lessons and workbook helped me craft a profile that was generating leads within a few days! The video content is clear, easy to follow and can be implemented into your own profile as you go along. The workbook helped immensely with creating a summary that I could be proud of, and the templates allowed me to connect with professionals in and out of my network in a sophisticated manner. If you want a polished profile that demonstrates your unique professional skills and generates leads, the LinkedIn Lab is the way to go!"
—Jessica R. | See Profile


Hi, I'm Lauren McGoodwin. I lead Career Contessa, an online platform that helps women build successful careers. I launched Career Contessa after experiencing my own professional struggles working in a job I hated and feeling hopeless about what career I should pursue to be happy. Through trial and error, I figured out a strategy for transitioning to a new industry and company and I successfully landed a job as a recruiter at Hulu with no formal recruiting experience. Loving my job and company was a game-changer for my overall happiness and confidence.

As a recruiter, I screened thousands of resumes, interviewed candidates in a variety of roles, and learned the ins and outs of what made a candidate a successful applicant, what impressed hiring managers, and what mistakes were immediate deal-breakers. This insight helped me launch Career Contessa to offer women real, actionable advice based on how job searches really work and how the workplace really operates.

Through Career Contessa and our professional development platform, we're bringing these strategies, tips, and resources directly to you to help you make positive career changes quickly. If you know you need to improve your LinkedIn profile but you just don't know how to get started, or your LinkedIn profile hasn't been gaining the attention you think you deserve as a professional, I'm here to help you. Join me!

When does the course start?
The course materials will become available when you purchase the course.

When does the course end?
It is a completely self-paced online course—you decide when you start and when you finish.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like—across any and all devices you own.

What are the software requirements for this course?
You will also need access to the Internet to download the course files and stream the videos.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 30 days and we will give you a full refund.


LinkedIn is quickly becoming the first thing recruiters and hiring managers see when you apply for a job. Not having an up-to-date LinkedIn profile means you could be missing out on opportunities. But don't just stop at updating your profile—optimize it with keyword tips and tricks you can't find anywhere else. Join us at The LinkedIn Lab today.

Get started now!